Training
Fill your sessions without starting from scratch every catalogue.
Company lists targeted by sector and size, sequences adapted to funding cycles, and enrolment tracking in the same pipeline.
The problem
Filling a session is a sprint, not a process.
Three weeks before, everyone picks up the phone. Between sessions, nothing comes in.
The same companies get contacted twice, the same ones get forgotten.
With no shared history, nobody knows who was already approached for the last session or what they were told.
Compliance tracking lives in a separate spreadsheet.
Enrolments, funding and evidence sit in a file nobody updates at the right moment.
The Centra playbook
One catalogue, several markets. Each course deserves its own targeting, its own sequence and its own fill-rate tracking.
- Find
One list per programme, not one general list.
A safety course doesn’t sell to the same NAF code as a management course. Build one ICP per programme — sector, size, department — and re-run it for each new session.
Explore Find - Engage
Sequence on the calendar, not on panic.
The campaign starts early enough that follow-ups land at the right moments. Sending guardrails keep volume sustainable for your accounts.
Explore Engage - Manage
Every enrolment is a dated opportunity.
You see session fill rate as a pipeline, session by session.
Explore Manage
Your targeting
One ICP per programme in the catalogue. Define it once, re-run it every time a session opens.
- Headcount 50-249
- Departments 69, 38, 01
- Titles: Training Manager, HR Director, HSE Manager
What Centra replaces
One database, one history, one subscription.
- One prospect file per session
- An emailing tool disconnected from the CRM
- A spreadsheet tracking enrolments
- Follow-ups typed by hand the day before
Ready to fill your pipeline?
Start your 14-day free trial. Or tell us about your business — we’ll build your playbook with you.