Memory
The context that makes everything else relevant.
A normal CRM stores what you did. Memory stores what you sell, to whom, and how you talk about it — so Find targets right and Engage writes right, from the very first message.
Company profile
What you sell, to whom, and what makes you different — written once. It’s the base of every message Centra generates.
ICPs
An ICP is reusable targeting: country, NAF codes or plain-text sector, departments, regions, headcount bands, revenue range, target job titles, seniority, keywords to include or exclude. Define it once, re-run it on every campaign.
Playbook
Your arguments, the objections you hear and how you answer them, your tone. Every generated message is grounded in it. That’s the difference between a message that could come from anyone and one that comes from you.
Workflows
Automate what repeats: when a contact replies, create a task; when an invitation is accepted, add them to a sequence. Every workflow can run in dry-run first — you see what it would have done before you let it do it.
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